Healthcare Marketing: New and Old
In todays times some form of marketing is required and is essential as you need to make society aware of the services offered as well as the newer technologies being introduced in the market. Initially large number of medical institutes preferred marketing by organizing healthcare camps, educational seminars which was an informal way of promoting their services. Previously marketing was not preferred for hospitals and other medical organizations however, now we have use of both print, television and other social media to make the community aware about the quality and infrastructure available in these institutions.
Large numbers of patients are not only aware about social media but also like to do the research before visiting any healthcare service provider hence if social media visibility is not present chances are you will lose out on a prospective client as an individual will seek services elsewhere. To rely only on referrals is a thing of the past where word of mouth was considered a valuable review. Hence today a large number of healthcare providers market themselves by having an online presence personal as well as sites such as practo, Lybrate and GrowAyu which even has reviews by patients who visited the healthcare center or the Doctor in question. Thus its highly important to be socially relevant by making your patients aware about the quality and the standards of treatment provided by a physician or healthcare organization. Healthcare professionals should be mindful not just about the intent of any advertisement but also its effect on the publics view of the profession as large section still might consider advertising as a degrading aspect to the integrity of a medical professional.
Healthcare Ethical Norms
Its imperative that guidelines set forth by the medical boards be read and followed as failure to follow the rules can lead to suspension of medical licence. Anything that cannot be proved or cannot be consistently delivered should not be displayed on the website. Doctors or healthcare professional should not demean other healthcare professionals.
James Lind Institute provides an opportunity for clinicians, graduates for a sound purposeful job as clinical researchers and healthcare marketeers by providing online courses which are recognized internationally. The courses offered are Post Graduate Diploma in Clinical Research, Advanced Post Graduate Diploma in Clinical Research along with expertise in Pharmacovigilance, Medical writing, Business Development, Regulatory affairs, Quality assurance and Data Management. JLI aids in boosting skills and knowledge with industry experts and mentors.