Healthcare Marketing: New and Old In todays times some form of marketing is required and is essential as you need to make society aware of the services offered as well as the newer technologies being introduced in the market. Initially large number of medical institutes preferred marketing by organizing healthcare camps, educational seminars which was an informal way of promoting […]

What is Healthcare Marketing? A steep rise in the medical expenses since the 1980s has witnessed an increase in the competition among healthcare providers. This led to an improved focus on healthcare marketing and communications doubling the finances spent on it. Healthcare marketing is considered one of the latest advancements in the field of medicine. It is a customer centric […]